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Elegant Prom Dresses, Wedding Dresses, Oscar Knockoffs, Evening Gowns & Quincenera Dresses
Monday, 30 January 2006
Sephora Attracts American Women To Stores
Topic: Services/Companies

BeautyPhora, Beauty Fora or Beauty Fauna or Sephora: More Accents to Wedding, Prom & Quincenera!
By Mrs. Kat

Why Sephora Attracts Women to its Stores Nationwide

The French are coming. Well, they have been here for quite a while. And they brought their savoir-faire, business know-how in all matters related to cosmetics, makeup and beauty with them too. That is what American women are finding out from Sephora, the French-established company that is fast becoming the main attraction in various shopping centers all over the country. When female consumers find something that appeals to their senses, they will come in to check it out. Now that is why there is no low times for the cast members at the Sephora stores.

I had an experience at a few of them. I will disclose that I am a huge fan of them. My spouse and I had our day on the town lately. We ended up going to a Sephora store to check the merchandise. We were pleasantly surprised by the amount of products, beauty aids that is expertly organized on the shelves. There were products for men and women. While the store remains very popular with female consumers, it has attracted many men who care about fragrances, beauty products and skin care. This French company taps into the elexir of American search for perfection and beauty. If anything, the store is a model of a sensually lit environment which is conducive to shopping and spending time. No wonder that most shoppers do not hesitate to open their wallets. Sephora is a name to reckon with. It has 400 stores in 11 countries. In addition, if you can not find something in the physical stores, you can go to Sephora.com to find it.

What kinds of brands does Sephora carry?

The shoppers who go to Sephora are looking for great value. They are fans of great products. Sephora.com carries emerging and established brands such as Dior, Prada, Benefit and Stila. The whole store is a stage. Shoppers are part of the show. Employees who are called cast members also serve as guides as they give special attention to the ladies. My spouse did not feel threatened and pushed. It was a relaxed environment where shoppers can think about their purchase. Cast members encourage them to test the products before making up their mind. If you want foundation, mascara, makeup and other beauty products, Sephora has them all. It was a great night out that started well.


Posted by Fashionista Shopping Analyst at 8:55 AM
Updated: Monday, 30 January 2006 8:56 AM

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