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coolTopic: Public_Relations
ShoppingNetwork Blog/Public Relations
In general, Public Relations is a powerful and influential marketing tool that provides our client with editorial placements in newspapers and magazines as well as exposure online and on television. In our particular case, ShoppingNetwork Blog will work with the client on featuring his or her products as navigable shopping links which may result in sales, better positioning and larger exposure.
What Can ShoppingNetwork Blog Do for your Business?
Our public relations strategies can establish you as an expert in the industry.
Our public relations services can help sell and promote your product.
We'll work with you to educate the consumer and shape public opinion.
We hope to help you find credibility for your service or product.
Unlike advertising, public relations has more of an impact on readers (our blog readers) than other marketing efforts because readers are likely to believe that an item covered by an editor is more credible than an ad placed in a publication for the same item. It's worth noting that PR is ten times more effective than advertising and allows you to showcase your expertise in a way that advertising only hopes to provide.
