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This is a very interesting essay I have been reading. Ismael Reed writes about the diversity of the American society in a very interesting way. Most of us can relate to the examples he gives in this essay.
Go ahead and listen to Reading Assignment #2
Long before Don Omar, Daddy Yankee and Tego Calderon, lived Bob Marley who brought us the Reggae beat from the streets of his Kingston home. These days, young artists hailed from Puerto Rico are pushing the envelope. There is no doubt that Don Omar, Daddy Yankee and Tego Calderon are some of the most successful artists of the new genre.
What is Reggaeton?
It fuses everything from hip hop, salsa, dancehall to rock, samba, bomba and guaguanco. It is highly influenced by the American R&B and Soul. In some of the songs, the speak over may remind you of the Gospel influences. Tego Calderon says that Reggaeton needs this kind of musical promiscuity to have a true staying power.
These artists use English and Spanish to reach out to their audience. There is a huge U.S. market ready to absorb anything new. Tego's album, The Underdog/El Subestimado shows exactly what the new genre is all about. It remains very appealing to the young group which marketers want to attract so much. All of these new artists want new control. They do not want any label company to have all rights.
Just like Univision, the Latin Music industry can only grow. Hispanics are loyal to their music, telenovelas and culture. For them, the family is very important.
What are some of the images that come to your mind as you listen to a Reggaeton song?
DADDY YANKEE LYRICS
"Lo Que Paso, Paso"
Ah ah dale mambo (entre tu y yo)
Dale mambo (daddy)
Son cosas que pasan en el barrio fino.
Esa noche contigo la pase bien
Pero yo me entere que te debes a alguien
Y tu fallaste pero ya es tarde
Y tu fallaste pero ya es tarde
Lo que paso, paso entre tu y yo [x4]
Es una asesina ella conlleva la medicina
Enganadora que te envuelve y te domina
Una abusadora ella como sabe te devora
Y si no tienes experiencia te enamora
Una especialista para q te ponga ella a la vista
Balas hechizeras un nombre en su lista
Q si es maliciosa yo q la trate como una diosa
Me engano y ahora me llama como loca
Presea dale presea si ya no estamos juntos otra
mujer me janguea
Presea dale presea que pocos son los indios y hay
mucha india en la aldea sabes
Presea dale presea no dejes pa manana no dejes
que te lo lleva
Presea dale presea ahora estas celosa porque otra
me desea ya
Esa noche contigo la pase bien
Pero yo me entere que te debes a alguien
Y tu fallaste pero ya es tarde
Y tu fallaste pero ya es tarde
Lo que paso, paso entre tu y yo [x4]
Presea dale presea si ya no estamos juntos otra
mujer me janguea
Presea dale presea que pocos son los indios y hay
mucha india en la aldea sabes
Presea dale presea no dejes pa manana no dejes
que te lo lleva
Presea dale presea ahora estas celosa porque otra
me desea ya
(dile) yo soy soltero ma y tu preseas
Yo saco otra a bailar y tu preseas
Tu comes en too laos y me preseas
Si tienes dueno ma por que preseas
(vamos a dejar esto claro ya ok)
Lo que paso, paso entre tu y yo [x4]
Ah ah dale mambo [x2]
Luny tunes
Son cosas que pasan en el barrio fino
Pay attention to the lyrics of this song, Grillz, and write about your observation of the consumer society in which we live. What messages are being conveyed here?
Reader/Writer/Listener's Notes:
Think about images, perception, consumerism, culture, class, nouveau-riches, affluence, influencers, trend-setters, fads, early adopters, hip hop influences, debate over crude lyrics, tweens and teens' expenses, stardom etc.
For this year's superbowl, Toyota ran an ad in English and Spanish. Advertisers are recognizing the buying power of the Hispanic population. They are being targeted directly. They can also reach them through music and other cultureal elements. Media artifacts abound.
Please listen to a few paragraphs of Black Man and Public Space, an essay by Brent Staples, former Chicago Sun-times Journalist, first assistant metropolitan editor of the New York Times and member of the editorial board, author of Parallel Times: Growing Up in Black and White published in 1994.
Click on Post Your Comment below to respond to this reading.
Informal Post or Entry
In the informal post forum, be prepared to share your response to the popular culture that permeates our society. Think about commercials, ads, newspaper, magazines, blogs, shopping podcasts, iTunes, iPods, TV, film, Internet, billboards, readio etc. Please make sure to indicate which forum you are using (always write the the type of forum). By writing regularly in the informal post forum, you will generate ideas which you can use later. In this forum, you can jot down ideas and reactions to your observation, reflection, meditations. You can write about your reactions to TV shows, speeches, surfing the Web, discovery, book reviews etc.
First Assignment:
Consider the following media elements: videogames, magazines, tv shoes, CDs, ads, photographs, posters, billboards, theater playbills, Web. Write about the role of media in your own life and environment. See some ReaderWriter Analytics: media elements to get you started.
