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PromQuinceneraDresses: Classy Evening Dresses, Hot Prom and Quincenera Gowns, Rare Indian Clothing Shop
Friday, 9 December 2005
Masstige, Fashion for The People: Top Clothes Companies such as H&M Find California's Shoppers
Topic: Californiapromdresses

Fresno, Clovis and Neighboring Areas Attract Upscale National Clothes Stores

Gone are the days when fashion-savvy Fresno, Clovis, and Madera, CA had to travel to the Bay area, Berkley or San Francisco to buy at posh clothing boutiques. Based on the recent population increase in the Central Valley, due partially to a spurt in birth rates, prosperous housing market fueled by low interest rates and the equity refugees from the priciest areas of Southern and Northern California, investors and national fashion brands and clothes companies are taking notice. Local businesses are either refurbishing, renovating or expanding to serve this large pool of ready-to-shop customers. A good example of this need to serve these more affluent and savvy consumers is the expansion of the Shaw thoroughfare-based Fashion Fair Mall.

While everything and all the most important businesses have been in a rush to get an address along the Blackstone/Nees corridor in one of the most successful commercial developments the Valley has ever known, Shaw which crosses Blackstone a few miles away from the RiverPark Shopping Center still keeps its cachet. .

The expansion at Fashion Fair brought the opening of such well-known named stores as The Cheesecake Factory restaurant, cosmetics shop Sephora and Lucky Brand Jeans. I took my kids to entertainment-filled event to check the merchandise out. They enjoyed the new entrance to Fashion Fair. It has an a la Disney water fountain in which they played. Bear in mind the surface is rubbery. Many of the patrons who gathered to eat their first meals at the Cheesecake Factory said that new life has been pumped into the mall. They were praying that Fashion Fair would not become like Manchester Mall. In the meantime, the kids were laughing, giggling and running around on the rubbery surface.

More stores are planned to be open. They announced that Z Gallerie, a furniture and home store, will be open this Spring. 2006 will see the opening of chothing store Antropologie, Children's clothing store Naartjie, One Thousand Steps shoe store, Lavande Nail Spa and After Hours Formalwear. In 2007, Fleming's Prime Steakhouse & Wine Bar will be open. Between now and the end of the year, expect these stores to open their doors to the public: Clothing stores Bebe and Bebe Sport, Aldo shoes, Aveda outlet Paruce Day Spa and Salon and Brooksone. Just like the Fig Garden Village, located on Palm and Shaw, the key for Fashion Fair to continuing to prosper is to attract key niche boutiques that young as well as more affluent shoppers can go to.

The state of shopping is great in the Central Valley. Many long-time Valley residents can't believe their eyes right now. The upward mobile young professionals and cash-rich Bay Area equity refugees continue to expect more. The rush to cash in on the Valley's shopping power is on. They want to make a little Santa Monica, San Francisco or Santa Barbara out of Fresno and Clovis areas.

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Posted by Fashionista Shopping Analyst at 3:49 AM PST
Updated: Friday, 9 December 2005 8:08 PM PST

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