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Sunday, 19 February 2006
2007 Toyota Tundra Continues to Show The Toyota Way
Topic: All Car Issues

Introduced in 1999, the Toyota Tundra is there to compete with the Big Three. GM, Ford and the others have to pay attention to this Toyota engineering. Toyota executives are taking pride in their output which has attracted consumers from various ethnic groups. Asians, Hispanics, Blacks and Caucasians are the favorite users of the truck. That does not mean that the trucks that Ford, Chevy and Dodge put out do not show these companies’ competitive edge. Toyota executives know what they had to do. They had to go back to the engineering board.

Enters the new 2007 Toyota Tundra. It is big, bold and has a tremendous presence among all the other trucks on the road. This new truck will be on sale next year. At least then, Toyota will have a truck that goes head on with the Big boys of the automotive industry. With chrome-laden grille, thicker body and doors, the Tundra is ready. For sure, this new version of the Tundra appears more rugged. Now it is time for Toyota executives to start talking about the power of the truck. They are boasting that it will set records and set new benchmarks in the truck industry. It will offer 5.7 liter V-8 engine as well as the current 4.0-liter V-6 and 4.7-liter V-8 engine. It will be able to tow more than 10,000 pounds capacity. For sure, this number sets a new benchmark. The 2007 Tundra will come in three cab configurations. It will be offered in more than 30 different models. That is the way Toyota has been able to customize its customers’ needs on a macro level. Personification is also something the company pays attention to. Now it rests to be seen whether the Tundra cabin is going to be roomy too. Toyota executives have already announced it is going to be roomier than many other trucks cabins. So far, a lot has been based on this truck. According to many Toyota executives, the 2007 Tundra has the potential of making a major positive impact on the company’s business and bottom line.

2007 Toyota’s Best Truck is based on history, new tech and vision

It has been said that the new truck has everything a truck driver is looking in a truck: brawn, power, looks, size, Toyota’s quality, reliability. Toyota is ready to take the battle to the other truck builders. It is ready to knock heads with Bill Ford who thinks that it can take on the Toyota Way. At the same time, Toyota is ready to build a new plant in Texas so it can meet the demands of the local market. After all, Texas remains one of the biggest truck markets in the country. So the company will bet on the marketability of trucks built by Texans. Toyota will be able to build up to 200,000 trucks per year. No wonder that Ford must pay attention to Toyota’s incursions. So far, Ford has its own weapons. Dodge can always come out with something that will match and surpass Toyota’s bragging rights. Revealing too much too early may not be a good idea for the Japanese automaker.

Toyota also has its first Hybrid Camry Trying to stay a few steps ahead of the competition is the name of the game. The new, 6th generation 2007 Toyota Camry is here with us. Toyota made a strategic move by coming out with this hybrid camry. It is banking on name recognition and the long history of the sedan on the American marketplace. The Camry continues to be one of the industry’s best-selling passenger cars. It sells more than 6.5 million units in the United States and more than 10 million globally. It will be equipped with Toyota’s Hybrid Synergy Drive system. The 2007 Camry is unchanged from the previous model. Its wheelbase is longer by more than two inches. More legroom in the front and the rear is added. It is an inch wider.


Posted by Fashionista Shopping Analyst at 12:14 PM EST
Updated: Sunday, 19 February 2006 12:15 PM EST
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