Topic: All Car Issues
Bill Ford Wants to Fight Toyota and Sees Toyota at its Peak; Will the Toyota Way Prevail?
Mrs. Kat for http://prominfo.podshoppingblog.com, Podshoppingblog Data Fusion
Bill Ford looks forward to taking Toyota on. His goal is to fight Toyota and everybody else. He wants to bring Ford to its pinnacle and glorious days. "I am not ceding anything to Toyota. They're an excellent company and terrific competitor," he admitted. Toyota is poised on ruling the world of the automotive industry. Ford knows the Toyota Way. That is why he is seeking to restructure, re-engineer the company which has to go through change and innovation.
Let us take a look at the Toyota Way: a. Kaizen. Toyota is about continuous improvements. Employees come to work to get better each day. b. GG or Genchi genbutsu. Toyota's workers are encouraged to go to the source of the problem. c. Challenge. They are not afraid of challenge. The attitude is that problems are not bad. They help improve the bottom line. d. Teamwork. Company's interests come first before those of the individuals. e. Respect. There must be respect for other people, not just as people but also for their skills and knowledge. Toyota considers all employees as kowledge workers who can think creatively.
Bill Ford agrees that his company will have to start building vehicles that consumers want. Personification and customization will be the way Ford will have to go. Let the customers get the products they want.